Definition
Repetition involves using consistent design elements across the website. This creates a sense of unity and cohesion allowing the user to expect consistency in the design so they can easily recognize patterns without surprises. Furthermore if used correctly on the right branding attributes repetition can also make a design more memorable as well as being enjoyable.
Application
In practice, repetition is used to create a sense of harmony and cohesion in a design. For example, using a consistent color scheme for headings, buttons, and links across the site ensures users can quickly recognize interactive elements. Consistent placement of navigation bars or repeated use of a particular font style across different sections or pages makes it easier for users to locate relevant information. Repetition can strengthen and leave a lasting impression on a user across various platforms by using recurring brand elements like logos, colors, or taglines. Repetition can tie not only a single project but also a series of related designs as well further developing familiarity.
Examples of Good Repetition
Walleye
"The walleye, also called the walleyed pike, yellow pike, yellow pikeperch or yellow pickerel, is a freshwater perciform fish native to most of Canada and to the Northern United States." Wikipedia
Perch
"The yellow perch (Perca flavescens), commonly referred to as perch, striped perch, American perch or preacher is a freshwater perciform fish native to much of North America." Wikipedia
Bluegill
"The bluegill (Lepomis macrochirus)...is a species of North American freshwater fish, native to and commonly found in streams, rivers, lakes, ponds and wetlands east of the Rocky Mountains." Wikipedia
Examples of Bad Repetition
Walleye
"The walleye, also called the walleyed pike, yellow pike, yellow pikeperch or yellow pickerel, is a freshwater perciform fish native to most of Canada and to the Northern United States." Wikipedia
Perch
"The yellow perch (Perca flavescens), commonly referred to as perch, striped perch, American perch or preacher is a freshwater perciform fish native to much of North America." Wikipedia
Bluegill
"The bluegill (Lepomis macrochirus)...is a species of North American freshwater fish, native to and commonly found in streams, rivers, lakes, ponds and wetlands east of the Rocky Mountains." Wikipedia