To ensure a smooth flow of operations for the variety of events hosted by the Academic Affairs Department, clear and visible instructional signage was necessary. Previously, the office utilized a mismatched series of signs that were wordy and inconsistent. To improve upon this, I created a unified signage style that could easily be adapted and replicated for various events.
The signature RIT orange grabs the audience's attention, and the large, white print delivers a clear and simple message. The bottom right corner can be changed to label signs for specific events.